That's why at The Cocktail we invest in initiatives that interest us and that help us to learn what's going on in the online world.
is the number one blog platform in Spain and Latin America with its more than 100,000 blogs, 12 million page views and 2.5 million users monthly. Everything about La Coctelera is oriented to giving maximum visibility to user-generated content to achieve and create community.
is the community platform developed with Ruby on Rails for La Coctelera. We turned it into a package commercial product and it has been used for maintaining and managing blogs and the communities of RTVE, PRISA, VOCENTO, 20minutos, MTV, and Clarín, amongst others.
is a site intended mainly for independent travelers. The goal is for the users to share tips and recommendations for the places they've been. We want to encourage people to discover new places, with a more personal focus than that of the traditional tourism circuit. Iwannagothere.com won the Webby Award in 2010 and 2011 for the best US travel site, and last year received a mention of honor. The Spanish language version has also been lauched, MiMaleta.com.
Our platform for managing online stores. This is a tool that enables setting up an online shop with all the elements needed for selling: order management, product galleries, gestión de pedidos, galerías de productos, purchase funnel, payment gateway integration, integration with logistics operators and deals, fraud control, and advanced analytics.
is a book written by Felipe Romero (Managing Partner of The Cocktail Analysis) and Victor Gil about consumers of the new generation. It is an analysis of the main features of the new consumer, for whom technology plays an important role. The power of the new consumer is multiplied by social networks, interactive spaces and crowd-sourcing. The book is filled with practical examples that illustrate where consumer society is headed.