Ecommerce in China is without any doubt skyrocketing at this moment. Even though the spending of the youth segment of the population is moderate due to lower incomes they are the most active group online in terms of activity.
These digital natives are driven by a new set of cultural rules, a high interest of self development and the influence of foreign brands. The fast development and openness experienced in the country during the last 25 years rose an unprecedented gap with previous generations.
We’ve interviewed some anonymous youngs asking them about their habits and preferences buying online. Find the what, where and how in the following video: