To keep our services cutting edge we have to be in constant contact with the reality of the market. This is why at The Cocktail we invest in initiatives that we find interesting and, above all, that can help us learn about what is happening in the online world. We have actively participated in the realization of the following ideas:
La Coctelera is the main blog platform in Spain and South America with over 100,000 blogs, 12 million pages visited and 2.5 million users per month. Everything in La Coctelera is aimed at giving maximum visibility to the content generated by the user in order to create a community.
The Shaker is a community platform that we developed for La Coctelera using Ruby on Rails. We packaged it and turned it into a commercial product that is now used to maintain and manage the blogs and communities of RTVE, PRISA, VOCENTO, 20minutos, MTV and Clarin, among others.
Iwannagothere is a website aimed particularly at the independent traveler. The site’s objective is to enable users to share tips and recommendations on places they have visited. We want to encourage people to discover new destinations with a more personal approach, leaving behind the average tourist circuit. The idea is that on iwannagothere, they can find the kind of recommendations that a friend would give them. Iwannagothere.com won the Webby Award for best travel site in the U.S. 2010.
Partigi is a tool that helps you to choose what movie or TV series to watch next. It is a notebook for sharing comments and brief notes with friends about movies and TV series that you have seen or want to see. It gives you recommendations in a clear and simple way based on the information you and your friends have given. It is a database on consumer trends.
Crossumer is a book written by Felipe Romero (Partner Director of The Cocktail Analysis) and Victor Gil, about the new generation of consumer. It is an analysis of the main traits of the new consumer for whom technology plays a decisive role. The power of the new consumer is strengthened by social networks, interaction spaces and crowd sourcing. The book is full of practical examples that illustrate where this consumption society is heading.
Opinadores.com is an online panel made up of people who want to participate in market and opinion studies by offering their point of view. It is a service that allows businesses to carry out surveys in a quick, trustworthy and economical way, and it also allows for people who give their opinions to receive monetary compensation.
Unvlog is a website where you can post the videos you like, share them and spend some time looking at what your friends have posted or discover new people and new things. It’s a form of video on-demand drawn from the stuff your friends like. It’s an attempt at matching the audiovisual with the social in an easy and simple way.
