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The Cocktail Learnings

Each new challenge involves learning a lesson. Here are the best.

  • September 29, 2016

    76% of Colombia's intensive Internet users have purchased at least one product or service online in the last 12 months

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  • July 28, 2016

    We develop for El Corte Inglés a model that predicts the online purchase with 80% accuracy

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    We wanted to better understand the keys to the complex process of buying in online customers and be able to go beyond insights and develop activatable hypotheses, based on the findings of the analysis. To do this, we create a purchase prediction model using raw data and advanced statistical techniques, integrating data from different technologies such as full-stack DoubleClick and GAP, to manage campaigns. As a result of this work, we have created a model that predicts with 80% accuracy if a user who visited the site, will buy a product in a particular category. And from there, we were able to build audiences based on their likelihood of purchase, establishing hypotheses about where and with what message we can impact them.

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  • June 21, 2016

    The digital consumption at the pyramid's basis: Mexico

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    En The Cocktail Analysis nos lanzamos a la calle para entender el impacto que ha tenido lo digital en los segmentos de nivel socio económico más bajos del país, haciendo foco en los usos digitales que hacen las generaciones más jóvenes. Nos centramos en los más jóvenes por ser los protagonistas de este cambio, caracterizado por la incorporación de los usos y el consumo digital. Ellos son los que están viviendo en primera persona la incorporación de nuevos usos y prácticas digitales en la base de la pirámide.

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  • April 12, 2016

    We released the raw data from our study on banking challenges and digital opportunities in Spain [es]

    Los datos, en formato .sav, estarán disponibles para que cualquier interesado (particulares, universidades, otras agencias de investigación,…) pueda realizar las explotaciones que entienda pertinentes.

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