A new generation of advertising investment research
Category: eCommerce, data, study
Category: eCommerce, data, study
We present the Idilia case, where The Cocktail Analysis together with Fluzo and Netquest conducted an advertising measurement exercise of the food sector at the end of 2020.
Using new advertising measurement methodologies and technologies:
In this study we show how cross-media campaign coverage is constructed, what each creative contributes, how recall works and what the actual exposure/recall ratio of the tested brands' creatives is.
We also delve into how the creatives themselves affect the brand image of advertisers and how the targeting of campaigns works both in terms of socio-demographics and purchase decision-makers.
Read the full study here for more information.