Be the change you want to be
Contact us26/11/24
Blanca Gracia, winner of the 2nd edition of The Cocktail 2024 Art Award
26/11/24
26/11/24
13/11/24
Salesforce introduces Agentforce: AI as a partner to transform yout business
13/11/24
13/11/24
08/10/24
Technology and creativity merge to redefine the future at Beyond L.O.V.E.
08/10/24
08/10/24
01/08/24
The importance of a privacy-centric data strategy
01/08/24
01/08/24
01/08/24
Personalization, a fundamental pillar for banks
01/08/24
01/08/24
01/08/24
Trends Review 2024, the keys of the Spanish consumer
01/08/24
01/08/24
01/08/24
Bulk purchasing in Spain
01/08/24
01/08/24
31/07/24
José Díaz awarded with The Cocktail Art Prize - New Rituals
31/07/24
31/07/24
31/07/24
50% of Spaniards are more concerned about climate change than they were a year ago
31/07/24
31/07/24
31/07/24
Impact Day, sharing the keys to fostering positive impact
31/07/24
31/07/24
31/07/24
Reliving the DES 2024 experience: AI as an amplifier of genuine relationships
31/07/24
31/07/24
31/07/24
Technology, the great ally of CMOs
31/07/24
31/07/24
24/10/23
Beyond 2023: addressing future challenges
24/10/23
"We have to work on those things that are going to happen in the coming years. We have to reflect and focus on the challenges that lie ahead", Alberto Suárez, Managing Director at The Cocktail.
24/10/23
06/07/23
Launching glia, the AI-based acceleration engine for marketing teams
06/07/23
06/07/23
17/05/23
Speed and scale: the combination to achieve the regenerative economy
17/05/23
17/05/23
25/04/23
Behavioral Economics: From HYPE to HUB
25/04/23
25/04/23
11/04/23
Nuevos hábitos del viajero digital español
11/04/23
11/04/23
30/03/23
Madrid Design Festival: Beyond Design
30/03/23
30/03/23
07/03/23
Trends Review 2023
07/03/23
07/03/23
31/01/23
Technology of gods and Palaeolithic mind
31/01/23
31/01/23
29/11/22
Claves de diseño para el nuevo cliente de seguros en España
29/11/22
29/11/22
18/10/22
BEYOND: relevancia, sentido y resiliencia en momentos de incertidumbre
18/10/22
18/10/22
01/06/22
Reducimos los costes de captación un 70% en pleno apogeo cookieless
01/06/22
01/06/22
26/04/22
Trends Review 2022
26/04/22
26/04/22
02/02/22
TCK ❤ Bizum
02/02/22
02/02/22
15/09/21
Companies that include sustainable strategies are the most highly valued by the market
15/09/21
15/09/21
02/06/21
Improve the relationship of trust with your customers through Loyalty (II)
02/06/21
02/06/21
01/06/21
Improve the relationship of trust with your customers through Loyalty (I)
01/06/21
01/06/21
15/04/21
Sustainability under the gaze of Behavioral Economics
15/04/21
15/04/21
25/03/21
WPP leaders in Commerce
25/03/21
25/03/21
18/03/21
Sostenibilidad y producto
18/03/21
18/03/21
08/03/21
Sustainability and technology: the case of the Salesforce Sustainability Cloud
08/03/21
08/03/21
08/03/21
Bankia case: Responsible Management: multiplying the positive impact on companies
08/03/21
08/03/21
10/02/21
A new generation of advertising investment research
10/02/21
10/02/21
11/01/21
Sustainability in a pandemic context
11/01/21
11/01/21
23/12/20
The Cocktail & Iberostar win the award for best customer experience.
23/12/20
23/12/20
22/12/20
Seeking the customer in the new normal
22/12/20
22/12/20
17/12/20
More than just a partner
17/12/20
17/12/20
09/12/20
The alternative to cookies
09/12/20
09/12/20
03/12/20
BEco for designers
03/12/20
03/12/20
02/12/20
The role of data in the insured customer experience
02/12/20
02/12/20
23/11/20
November 2020: the second wave of digitalisation
23/11/20
23/11/20
22/11/20
We talked about customer experience and Salesforce with Rodrigo Zapata, Sales and Customer Director at Goiko
22/11/20
22/11/20
18/11/20
Caso Hawkers: martech con impacto en la cuenta de resultados.
18/11/20
18/11/20
12/11/20
The ubiquitous shop: headless e-commerce
12/11/20
12/11/20
04/11/20
The fragmentation of the Covid experience
04/11/20
Since The Cocktail Analysis began to monitor the Covid experience, we have been identifying a progressive fragmentation of the experience: if in the confinement there was a certain homogenisation of the experience (same rules for everyone, shared moment of shock), the de-escalation began a process of differentiation, since we 'went out into the world' in very different ways depending on various factors (having or not passed the illness, having suffered economic losses, being or living with someone at risk...).
04/11/20
15/06/20
Covid-19 and de-escalation: a booming ecommerce and a direct channel regaining its importance
15/06/20
15/06/20
26/05/20
COVID-19 and the physical encounter with your customers
26/05/20
26/05/20
21/04/20
The Podcast, piezas de sonido para compartir conocimiento con la comunidad
21/04/20
21/04/20
08/04/20
Brands in the time of Covid-19
08/04/20
08/04/20
12/02/20
From When&Where to The Cocktail: learning from each other for the future of equality
12/02/20
12/02/20
05/02/20
Real Estate: the challenges of digitisation in the housing ecosystem
05/02/20
05/02/20
01/01/20
Recommended books
01/01/20
01/01/20