13/11/24
Agentforce
technology
salesforce
artificial intelligence

Salesforce introduces Agentforce: AI as a partner to transform yout business

13/11/24

13/11/24
08/10/24
Beyond L.O.V.E. 2024.
technology

Technology and creativity merge to redefine the future at Beyond L.O.V.E.

08/10/24

08/10/24
01/08/24
Importancia de estrategia de datos
data
cookies
marketing

The importance of a privacy-centric data strategy

01/08/24

01/08/24
01/08/24
personalizacion 3
Banking
loyalty

Personalization, a fundamental pillar for banks

01/08/24

01/08/24
01/08/24
Trends Review 2024
trends
consumer
artificial intelligence

Trends Review 2024, the keys of the Spanish consumer

01/08/24

01/08/24
01/08/24
Compra a granel
sustainability

Bulk purchasing in Spain

01/08/24

01/08/24
31/07/24
Jose Diez
Design

José Díaz awarded with The Cocktail Art Prize - New Rituals

31/07/24

31/07/24
31/07/24
Consumidor Sostenible
sustainability

50% of Spaniards are more concerned about climate change than they were a year ago

31/07/24

31/07/24
31/07/24
Impact Day
sustainability

Impact Day, sharing the keys to fostering positive impact

31/07/24

31/07/24
31/07/24
Digital Enterprise Show 2024
technology
artificial intelligence

Reliving the DES 2024 experience: AI as an amplifier of genuine relationships

31/07/24

31/07/24
31/07/24
La tecnología, la gran aliada de los CMOs
technology
marketing

Technology, the great ally of CMOs

31/07/24

31/07/24
24/10/23
Sara Baliña en Beyond23 de The Cocktail
futuro
technology
sustainability
Design
estrategia

Beyond 2023: addressing future challenges

24/10/23

"We have to work on those things that are going to happen in the coming years. We have to reflect and focus on the challenges that lie ahead", Alberto Suárez, Managing Director at The Cocktail.

24/10/23
06/07/23
Evento presentación glia, motor de inteligencia artificial generativa.
artificial intelligence
technology

Launching glia, the AI-based acceleration engine for marketing teams

06/07/23

06/07/23
17/05/23
Velocidad y escala, la combinación para lograr la economía regenerativa
sustainability
corporates
startups
technology
Experience Design

Speed and scale: the combination to achieve the regenerative economy

17/05/23

17/05/23
25/04/23
beco
behavioralEconomics

Behavioral Economics: From HYPE to HUB

25/04/23

25/04/23
11/04/23
Nuevos hábitos del viajero digital español
turismo
viajero digital
consumo
analysis

Nuevos hábitos del viajero digital español

11/04/23

11/04/23
30/03/23
Madrid Design Festival: Más allá del diseño
technology
artificial intelligence
Design
futuro

Madrid Design Festival: Beyond Design

30/03/23

30/03/23
07/03/23
El actual consumidor sale de la sucesión de crisis distanciado de las marcas y con una fuerte reconfiguración de su sistema de valores
trends
consumo
experiencia
marca

Trends Review 2023

07/03/23

07/03/23
31/01/23
BEco meet up
technology
artificial intelligence
evolución
mente
psicología
neurociencia

Technology of gods and Palaeolithic mind

31/01/23

31/01/23
29/11/22
Claves de diseño para el nuevo cliente de seguros en España
Insurance
consumer

Claves de diseño para el nuevo cliente de seguros en España

29/11/22

29/11/22
18/10/22
BEYOND: relevancia, sentido y resiliencia en momentos de incertidumbre
futuro
estrategia
sustainability
Design
technology

BEYOND: relevancia, sentido y resiliencia en momentos de incertidumbre

18/10/22

18/10/22
01/06/22
Reducimos los costes de captación un 70% en pleno apogeo cookieless
cookies
marketing
technology
data

Reducimos los costes de captación un 70% en pleno apogeo cookieless

01/06/22

01/06/22
26/04/22
Hablamos sobre nuestro informe anual que recopila +200 estudios sobre el consumidor
consumo
experiencia
marca

Trends Review 2022

26/04/22

26/04/22
02/02/22
Conocemos el caso de éxito de Bizum acercando los nuevos modelos de pago al futuro de las transacciones.
negocio
technology
análisis usuario

TCK ❤ Bizum

02/02/22

02/02/22
15/09/21
Las compañías que incluyen estrategias sostenibles son las mejor valoradas por el mercado
sustainability
fondos
business

Companies that include sustainable strategies are the most highly valued by the market

15/09/21

15/09/21
02/06/21
Mejora la relación de confianza con tus clientes a través de Loyalty (II)
loyalty
estrategia
technology
salesforce
data

Improve the relationship of trust with your customers through Loyalty (II)

02/06/21

02/06/21
01/06/21
Mejora la relación de confianza con tus clientes a través de Loyalty (I)
loyalty
estrategia
salesforce
technology
data

Improve the relationship of trust with your customers through Loyalty (I)

01/06/21

01/06/21
15/04/21
La sostenibilidad bajo la mirada de ¨Behavioral Economics
consumer
behavioralEconomics
sustainability

Sustainability under the gaze of Behavioral Economics

15/04/21

15/04/21
25/03/21
WPP líderes en Commerce
Ecommerce
digitalización

WPP leaders in Commerce

25/03/21

25/03/21
18/03/21
Rethink packaging
sustainability
packaging

Sostenibilidad y producto

18/03/21

18/03/21
08/03/21
Sustainability Cloud
sustainability
salesforce
technology

Sustainability and technology: the case of the Salesforce Sustainability Cloud

08/03/21

08/03/21
08/03/21
Gestión Responsable: multiplicar el impacto positivo en las empresas
sustainability
Banking

Bankia case: Responsible Management: multiplying the positive impact on companies

08/03/21

08/03/21
10/02/21
Una nueva generación de investigación en inversión publicitaria
Ecommerce
estudio
data

A new generation of advertising investment research

10/02/21

10/02/21
11/01/21
globo del mundo con mascarilla sujetado por manos con guantes
covid19
sustainability
Health

Sustainability in a pandemic context

11/01/21

11/01/21
23/12/20
playa con logo de iberostar
technology
data
consumer

The Cocktail & Iberostar win the award for best customer experience.

23/12/20

23/12/20
22/12/20
hombre activa su smart watch
Ecommerce
covid19
cookies
technology
data

Seeking the customer in the new normal

22/12/20

22/12/20
17/12/20
logo de salesforce
salesforce
technology

More than just a partner

17/12/20

17/12/20
09/12/20
corazón hecho en código binario
data
technology

The alternative to cookies

09/12/20

09/12/20
03/12/20
libro de diseño tablet y reloj sobre una mesa
technology
Design
psicología

BEco for designers

03/12/20

03/12/20
02/12/20
móvil con logo de candado en la pantalla
Insurance
technology
covid19

The role of data in the insured customer experience

02/12/20

02/12/20
23/11/20
Móvil rodeado de adornos navideños
Ecommerce
covid19
digitalización

November 2020: the second wave of digitalisation

23/11/20

23/11/20
22/11/20
Bloque de edificios negro y rojo
Ecommerce
technology
salesforce

We talked about customer experience and Salesforce with Rodrigo Zapata, Sales and Customer Director at Goiko

22/11/20

22/11/20
18/11/20
Chica con gafas de sol amarillas
Ecommerce

Caso Hawkers: martech con impacto en la cuenta de resultados.

18/11/20

18/11/20
12/11/20
Artículos sobre una mesa
Ecommerce
technology
insights

The ubiquitous shop: headless e-commerce

12/11/20

12/11/20
04/11/20
Manos sujetando un dispositivo contadles mientras se realiza el pago
covid19
Ecommerce
consumer

The fragmentation of the Covid experience

04/11/20

Since The Cocktail Analysis began to monitor the Covid experience, we have been identifying a progressive fragmentation of the experience: if in the confinement there was a certain homogenisation of the experience (same rules for everyone, shared moment of shock), the de-escalation began a process of differentiation, since we 'went out into the world' in very different ways depending on various factors (having or not passed the illness, having suffered economic losses, being or living with someone at risk...).

04/11/20
15/06/20
Covid-19 y desescalada: un ecommerce en auge y un canal directo que retoma su importancia
Ecommerce
growth
negocio

Covid-19 and de-escalation: a booming ecommerce and a direct channel regaining its importance

15/06/20

15/06/20
26/05/20
COVID-19 y el encuentro físico con tus clientes
estrategia
customer journey
covid19

COVID-19 and the physical encounter with your customers

26/05/20

26/05/20
21/04/20
The Podcast, piezas de sonido para compartir conocimiento con la comunidad
podcast
sustainability

The Podcast, piezas de sonido para compartir conocimiento con la comunidad

21/04/20

21/04/20
08/04/20
Las marcas en tiempos del Covid-19
retail
Insurance
Banking
brand
covid19
telco

Brands in the time of Covid-19

08/04/20

08/04/20
12/02/20
When&Where, la App que obtiene la ubicación de las usuarias en tiempo real y la comparte en situaciones de emergencia.
brand
Design
ux
estrategia
feminismo
technology
violencia machista

From When&Where to The Cocktail: learning from each other for the future of equality

12/02/20

12/02/20
05/02/20
Real Estate: los retos de la digitalización en el ecosistema de la habitabilidad
real estate
negocio
technology
digitalización

Real Estate: the challenges of digitisation in the housing ecosystem

05/02/20

05/02/20
01/01/20
Lecturas recomendadas
sustainability
lecturas

Recommended books

01/01/20

01/01/20