WPP leaders in Commerce

Category: eCommerce, digitalisation

WPP leaders in Commerce
The number of agencies that have joined WPP makes the synergies between them align and WPP can bring the right partner to the scene at any time.

Forrester has published the 1Q report listing the main service providers in Commerce, and our parent group WPP, is placed among the leaders of the category. 


With more than thirteen thousand employees with its focus on Commerce and global presence, WPP has become the main brand in the strategy-implementation mix, driven by its great core bets: taking advantage of the value of Amazon and commerce as a priority ( including social selling). 



Forrester has highlighted our services:


  • Customer satisfaction in commercial strategy.
  • Services contact emerging commercial points
  • Support experience Business services.
  • Program management.


WPP has focused on development in traditional commerce platforms such as Adobe, Salesforce, SAP and Sitecore, to which it has added its experience in headlessplatforms BigCommerce, a growing practice inmarket platforms VTEX, and a great experience in theimplementation Shopify Plus


Due to our global experience in the development of these technologies, we are described as "a good option for companies looking for anbusiness partner omnichannel and global, with experience in helping clients navigate and monetize the options of emerging channels."


The Cocktail is key in WPP's Commerce strategy, providing three impact channels: Customer Experience, Martech and Development. With his own Salesforce, Adobe, or Drupal teams, he accompanies clients such as El Corte Inglés, Palacio de Hierro, Leroy Merlin, Ikea or Decathlon.