The exponential growth of ecommerce requires that business strategies escape from operational simplifications and technological complexities, to focus on the value proposition and content; without forgetting to take advantage of the most important asset of the business, which are its current customers.
Customers understand that the ecommerce standard must offer them the same shopping experience that Amazon offers.
01
The value proposition and brand are the reason a user buys and repeats. The digital format allows us (with technical skills such as SEO or Analytics) to tailor the value proposition and provide the right experience for each customer segment. Content, inf
02
The role of technology. Customers expect to be able to navigate your store with the same resources they do on Amazon. This has taken complexity away from the front-end technology and has forced to reinforce the technological layer of data (CDPs), marketi
03
Already customer management as a key asset. We will use technology that allows us to treat existing customers in a personalized way: marketing automation, analytics, loyalty programs and subscription models with discounts based on Life Time Value indicat
Generating positive impact
The Cocktail's end 2 end vision and being partners of the main technological solutions in both Ecommerce and Martech allows us to work on project approaches completely focused on results.
01
Digital sales acceleration plan in 100 days.
02
Optimization of own and third party digital sales channels: Ecommerce and Marketplace.
03
Growth hacking CRO and Behavioral Economics Design.
04
Implementation and operation of Marketing automation tools.
05
AI applied to commercial processes: improvement of profitability ratios through improvements in marketing processes, promotions, logistics and collections.
06
New business models and customer relations: customer communities, subscription models and loyalty plans.
Other cases
