Retail & Consumer Products

New ways to connect through empathy

The Retail & Products industry has consolidated the transformation of its sales channels (explosion of e-marketplaces and growth of discounters). It has adapted to changes in the buying habits of new generation consumers (spending control, price sensitivity...)

Digital transformation is now an urgent priority for FMCG companies, we believe it brings clear opportunities for them and we have the capabilities to help them take advantage of them.

Opportunities to generate positive impact

From the-cocktail we believe that the strategic imperatives of FMCG companies should be:

Effectively produce and manage information to make it actionable, both consumer and production and sales data.

Detect trends and incorporate the consumer's vision in all business decisions: adjustments in product portfolio, sales channels, personalized marketing...

Reinvent the marketing strategy, focusing on digital, working the brand, the proposed content along the consumer journey and the communication of the company's mission/purpose.

Develop an effective sustainability strategy from the core operations and Direct To Consumer capabilities (commercial partnerships with distributors, opening of flagship stores, pop-ups or other direct sales channels).

Let's work together to build strong digital capabilities, incorporate technology along the value chain, redesign the organizational structure, company culture and incorporate agile ways of working.

Oportunities to generate positive impact

What can we contribute?

Incorporate data capture and analysis technologies and develop internal capabilities that enable deep analysis of consumer behavior and intelligent data-driven business decision making (Big Data, CDP Customer Data Platform, advanced analytics,...).

Redefine the category, product and channel strategy, and its specific initiatives including Direct To Consumer...starting from an understanding of the consumer and their pain points.

Incorporate technologies in the supply chain (AI, Big Data) to streamline route-to-market, develop predictive demand models, optimise flows/efficiency and ensure a better customer experience.

Accelerate impact through cultural change based on continuous learning, flexibility and collaboration: identify the necessary talent and capabilities, redesign the organization and empower existing employees with the right skills to implement advanced tec

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