From greenwashing to green-making
| Client | HSBC |
| Where | London |
| What | Banking |
| When | 2020-2021 |
60+ competitors analyzed ------ #1 MVP development ------ 25+ sustainability suppliers evaluated
01
THE CHALLENGE
Enhancing the sustainability of the business segment
HSBC sought to help its B2B clients globally incorporate sustainability into their business plans.
Leading the transformation to green business
We had to rethink the role of a bank in a context where the whole economy is moving towards more sustainable companies.
Sustainability becomes an opportunity for differentiation and engagement for brands.
A challenge turned into opportunity
In the sustainability challenge, the average SME feels pressured by the political framework, by consumers, and by the bottom line itself to be more sustainable.
In addition, they don't understand how sustainability can positively affect their business. They need guidance.
02
THE SOLUTION
A digital B2B sustainability tool
We defined and developed a digital tool that allows SMEs to visualize their maturity on the road to sustainability. It also suggests actions to improve their impact in this area.
A green digital portfolio
In 11 weeks, we conducted a competitive analysis for HSBC. We identified opportunities and strategic objectives based on the business needs of SMEs to drive sustainability.
All this work led to the launch of 2 pilots (in UK and Canada) and a 5-year implementation plan in the rest of the geographies.
TIMELINE
2020
2020
2020
2020-2021
In 2020, society is beginning to demand social and environmental responsibility from companies. This is a real challenge, especially for smaller companies.
HSBC wants to be part of this shift to a greener economy, but has no clear positioning.
We devised and developed a tool that allows companies to be aware of their level of sustainability and guide them in the process to adopt greener practices, including HSBC as a facilitator to make this happen.
We launched two pilots in Canada and the UK to evaluate the tool's performance over 5 years.
In the interface, cleanliness and practicality are key. The product has to be a working tool for SMEs where information must be displayed in a clear and structured way.
MAIN CONCLUSION
The first tool that assesses sustainability
THE OUTCOME
A digital tool where SMEs can understand their current situation, design a plan and look for financing channels to make their sustainable projects a reality.
1st
digital product
Within the scope of HSBC's sustainable finance.
2
on-air pilots
Currently in the UK and Canada.
1K+
companies
Within the pilot in Canada, which allows to obtain data and establish a basis for future crosselling.
30+
internal stakeholders
Aligned under the same vision, creating a precedent by creating digital and sustainable services.
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