Weaving networks of positive impact
| Client | Redeia |
| Where | Spain |
| What | Energy & Commodities |
| When | 2023 - 2024 |
12 impact strategies identified ------ 1 launch event in Madrid ------ 16 C-Level managers involved
01
THE CHALLENGE
Connections with change
The change in social awareness and its relationship with the environment is influencing the role that companies play in society.
Social transformation for a sustainable future
In this evolving context, Redeia is looking to boost its impact strategy beyond external pressures. It contacts Neture Impact, The Cocktail's spin-off focused on driving sustainable business transformation.
02
THE SOLUTION
The fruit of three months of work and a lot of painted slates
We defined Redeia's positioning in terms of its integral impact, creating a strategic framework to identify and activate new initiatives with a positive impact. With this new framework, Redeia has been able to demonstrate that social transformation is an inseparable component of ecological transition.
Its name: "Redes de Futuro" (Networks of the Future)
The strategy positions Redeia as an agent of transversal value generation in society. Through co-creation sessions, we identify initiatives with a differential and scalable value with managers and different stakeholders of the company.
Orchestrating the execution of an impact strategy
We devised a series of bodies to articulate the strategy and ensure its implementation and success. Thus, a committee was created to catalyze and direct, an observatory to analyze and actively listen to the most relevant trends in the country, and an implementation team to bring these initiatives to reality.
"We are facing a historic opportunity to drive change and build a sustainable future: green, connected, fair and inclusive. And Redeia is going to be a key ally in this journey"
Beatriz Corredor - President of Redeia
TIMELINE
2023
2023
2023
2023
We began with an analysis of the most tangible impact issues for Redeia.
We conducted co-creation sessions with Redeia's C-Level managers to identify sustainable and scalable initiatives with a measurable and tangible impact on each material issue.
We developed a comprehensive impact strategy with Neture Impact's expertise and defined a renewed governance structure that allows for a cross-cutting vision of impact.
The new Redeia institutions, the "Pensadere" observatory and the coordinator of the "La Tejedora" initiatives are beginning to take shape.
We started with a clear purpose that guides the development of a model to maximize the impact on the environment and the business. We then scale and align with the organization's objectives and principles.
MAIN CONCLUSION
With "Redes de Futuro", Neture Impact and Redeia have gone a step further
THE OUTCOME
Commitment has led to a redefinition of Redeia's role in society, transcending mere ethics, leading to a new impact strategy supported by an ecosystem of institutions that materialize the value proposition.
16
responsible parties involved
Including C-Level.
12
identified
Impact strategies.
1
launch event
Carried out in Madrid for the comprehensive impact strategy "Redes de Futuro".
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