From offline to on-point
| Client | Repsol |
| Where | Spain |
| What | Energy & Commodities |
| When | 2021-2022 |
53 initiatives investigated with business impact ------ +1000 data processed from +20 sources ------ 15 FTEs in the project at the same time ------ 1 symbol of cultural change
01
THE CHALLENGE
Road to change
Repsol has more than 3,500 service stations in Spain, managed by a team of 1,200 people. This line of business, mainly offline and face-to-face, is very scattered due to the high number of points of sale. This results in a lack of effective control and visibility by Repsol in its own service stations.
A transformative energy
Electric cars, with their longer charging times, are transforming service stations into more complete destinations. In addition to supplying fuel, they are starting to offer other alternative services that increase business complexity and operating costs.
A journey of savings and efficiency
To reverse this situation, we set out to develop a control tower that would facilitate the management, standardization and analysis of the overwhelming amount of information collected from more than 3500 service stations from 50 different data sources. Our goal was to transform the operating model, prioritizing efficiency through digitization, effectiveness through relevance and action, and transversality by considering how one action affects another.
02
THE SOLUTION
An operational revolution in service stations
This great challenge led to an ambitious project, where we created a sophisticated data product to manage different areas of the service stations in an agile and efficient way. The new operating model materialized in what we call the IMC or Integrated Mobility Center.
The cornerstone of the project
The Integrated Center of Mobility (ICM) is not only a global monitoring room, but also drives a new mindset and a data-driven operational approach. In its central function, it unifies the management of all Service Stations in Spain. We experienced firsthand how the ICM activation transforms the way we work, detecting, through IoT data feeds, when a hose is unhooked and the pump is no longer in service.
TIMELINE
2021
2022
2022
We performed an analysis of the different metrics and data from more than 20 different sources with the objective of centralizing them in the Control Tower for service stations.
We developed the MVP of the technological product that integrates the service station's data and facilitates its monitoring and analysis. We initiated a new operating system that accompanies the ICM and redirects the stations towards efficiency.
The CIM and the new operational model improve energy efficiency of Service Stations, reduce downtime in services like car wash, and alert about poorly placed hoses.
Thanks to the joint work of different departments, our hallmark, we managed to make a project of this magnitude and complexity a success. Up to 15 full-time profiles were simultaneously active in the project.
CONCLUSION
Objective achieved: you have reached your destination
THE RESULT
The result of this initiative marks a significant advance in the management of Repsol's more than 3,500 service stations in Spain. Despite the challenges inherent in the offline and face-to-face nature of the business, the implementation of a transformative platform, led by the Integrated Mobility Center, has achieved tangible improvements.
This new platform, the backbone of the project, offers enhanced monitoring and a data-driven mindset, redefining the service stations' raison d'être to enhance customer satisfaction and personalize commercial strategies.
+1000
data processed
From more than 20 different sources in EESs.
53
initiatives researched
With a business-oriented impact.
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