For Roche, with a focus linked to health system transformation and positive impact, the number of opportunities is enormous. The challenge: link 270 lines of funding from the Spanish government's extensive Resilience Plan (over 4000 pages) with the company's broad portfolio of innovation services. Addressing this requires agility to capitalize on short- and medium-term opportunities and mobilize the entire organization. They are therefore looking for an E2E partner to help them meet this challenge head on.

So-called Expressions of Interest, a channel created by the government to engage in discussions with the private sector, are critical. Our key collaboration with H+K streamlines interaction with the public administration, facilitating the co-creation of projects and accelerating private investment. Collaboration with patient societies, scientific and ministerial partners allows us to present projects with real and measurable impact. After understanding the dimensions of the project and dialoguing with the institutions responsible for the calls for proposals, we identified the 15 most strategic budget lines for Roche, establishing new KPIs and adopting an approach focused on health and social impact.