From a landing to a new venture
| Client | Solar360 |
| Where | Spain |
| What | Energy & Commodities |
| When | 2023 |
A new venture from scratch ------ +40% target leads ------ -63% campaign costs ------ A brand independent of its parent companies
01
THE CHALLENGE
Digital Strategy Definition and Brand Building
Differentiating in the PV market is a challenge, as the value propositions among competitors are very similar and the room for differentiation is not obvious.
But the challenges for this market continue. Lack of knowledge about energy management and contracting barriers, such as the cost of installation or consensus among neighbors, are other obstacles that the sector has to face.
New territories in which to differentiate
Solar360 aims to position itself as the benchmark in solar energy and lead the sustainable self-consumption sector in Spain. The challenge was to convince those considering the installation of solar panels and to capture the attention of those who have not yet contemplated this option. What is our strategy? Building a strong brand image that not only talks about technology, but also invites people to join a solar revolution.
02
THE SOLUTION
Building the future: Sustainability, innovation and empathy
From them we built Solar360's brand identity, which differentiate it from the competition and complement each other in different ways depending on the target audience.
A brand capable of converting what nature gives us into something useful
The consumption option that appeals to a new and growing group of environmentally-conscious customers.
We accompany the customer on his energy journey
Entering the photovoltaic world requires a high investment and is surrounded by uncertainty. Becoming a partner is key to forging an emotional connection with the customer and creating a stable and lasting relationship.
Beyond solar energy
To build loyalty on this journey, we had to be one step ahead in all things renewable energy related and offer the customer a complete experience.
"You don't know how bad a supplier works until you come across one that works well"
Marketing Manager, Solar360
TIMELINE
2022
Rising electricity prices, driven by events such as the war in Ukraine, are motivating citizens to look for ways to reduce their energy bills, such as generating their own electricity.
Solar360 is the result of the joint venture initiated in 2022 between Repsol and Movistar. Its objective is to respond to the growing demand for photovoltaic self-consumption and to lead this market.
MAIN CONCLUSION
At the forefront of photovoltaic self-consumption
THE OUTCOME
We developed a digital strategy for Solar360 that differentiates the company from the competition and adapts to different audiences. To do so, we built the brand through our own channels and digital media.
x2
target traffic
Compared to the original business plan.
+40%
more leads generated
63%
less costs
Generated by campaign.
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