Redefining care for seniors
| Client | Nationale Nederlanden |
| Where | EMEA |
| What | Insurance |
| When | 2022 |
Resiginifcation of the role of the elderly ---- 35+ interviews with caregivers, elders and family members ---- Creation of operating model
01
THE CHALLENGE
A revolution in healthcare services for the silver economy
Nationale-Nederlanden is considering creating a platform that integrates telemedicine and care services for the elderly. The goal is to provide an ecosystem that centralizes and anticipates their needs. Given the complexity of the challenge, the company needed a holistic partner that would support them at all stages of the project and, at the same time, be able to scale it globally.
02
THE SOLUTION
Transformative collaboration
We created the first marketplace in Spain that incorporates and connects services designed for the elderly, from caregiver recruitment to telemedicine. Instead of competing, we focus on fostering collaboration and enhancing the brand value of the different players in the sector.
Tailored solutions to build trust
We achieved success by incorporating key elements through a unique approach: we consolidated an existing offering and ensured its continuous evolution with new services. To meet the adoption challenge, we profiled in detail the interests of seniors, caregivers and families. This approach allowed us to integrate a wide range of services into a centralized platform, offering a complete experience with an accessible design for all users.
"This is the next level of consulting."
EMEA Product Manager, Nationale Nederlanden
TIMELINE
2021
2021
2021
2022
We began with an analysis of telemedicine and healthcare services ecosystem for the elderly. To ensure an accurate picture, we conducted more than 10 interviews with experts from various areas within the healthcare sector.
To develop an experience tailored to the target audience, we conducted approximately 35 interviews with seniors, caregivers and families to understand what their most relevant ideas and concerns were.
Once the needs were established, we went on to define the Weli brand and the scope in which it should operate. We created the brand identity and its universe, always keeping the end user in mind.
We validated the business case and created the Weli application, along with a roadmap to ensure the continuous and long-term development of the service. Participated in partner integration and ecosystem growth planning across the EMEA region.
A crucial aspect was the design of the platform's interface, with a specific focus on usability for seniors. We researched and applied accessible design principles, such as larger fonts, high-contrast buttons and simplified navigation. This practical and
CONCLUSION
Growing together
THE OUTCOME
We understood what was crucial for the elderly, as well as for their caregivers, family members and physicians. We designed a platform that integrates telemedicine and care services and continued to evaluate its functionalities, develop the application and assist in the expansion across Europe.
51
million
Impressions on RRSS.
36 k
new individuals
Interacted with the new product.
1500
registrations
In the first 3 months.
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