Insurance services are not as digitally updated as we would want them to be. But, how did this happen? The main reason is that products are prepared for an agent sale moved online, but also the continuous procrastination by the target which becomes a product that is sold and not a product that is bought.
Insurance industry still lags behind in digital usage.
Oportunities to generate positive impact
01
The totalisation of customers, who are not yet loyal to any brand and lack risk awareness beyond traditional insurance.
02
Adaptation of products to new customer needs and demands: Pay-as-you-go, self-management and prevention.
03
The use of technology and data to streamline processes and improve the experience. Consumerisation of products for digital consumption.
04
Contextualisation in sales, taking advantage of touch points generated outside traditional insurance channels and which require a platform mentality.
More cases
Nationale Nederlanden
Roche Next-Gen
