27.02.24
Trends Review 2024, the keys of the Spanish consumer
Recovery of desire, revolt against screens, fantasies around AI...
Categoría: experiencia, brand, consumer
06.02.24
The importance of a privacy-centric data strategy
Discover the challenges of 2024 in terms of privacy
Category: data, cookies, marketing
01.02.24
Personalization, a fundamental pillar for banks
This strategy is vital to building strong, long-lasting relationships with customers
Category: banking, study, loyalty
31.01.24
The keys to meet the challenge of the change of model.
Category: Sustainability, study, strategy
28.11.23
José Díaz awarded with The Cocktail Art Prize - New Rituals...
A meeting that celebrates transgressive and committed artistic practices that address fundamental so
Category: design
24.10.23
Beyond 2023: addressing future challenges
Demographic transition, ecology, technological revolution and new models of coexistence
Category: future, technology, Sustainability, strategy, design
06.07.23
Launching glia, the AI-based acceleration engine for marketin...
A proposal that improves your effectiveness and efficiency on an unprecedented scale.
Category: technology, artificial intelligence
17.05.23
Speed and scale: the combination to achieve the regenerative ...
The Zero Circle, a space for reflection on circularity and decarbonisation
Category: Sustainability, corporates, startups, technology, experience design
25.04.23
Behavioral Economics: From HYPE to HUB
BEco is the application of behavioural science to the business environment to better understand your
Category: BehavioralEconomics
30.03.23
Madrid Design Festival: Beyond Design
AI and human creativity have a complex relationship with both challenges and opportunities.
Category: future, artificial intelligence, technology, design
31.01.23
Technology of gods and Palaeolithic mind
We analyse the consequences of the asymmetry between technological progress and progress of the mind
Category: technology, neuroscience, psychology, mind, artificial intelligence, evolution
15.09.21
Companies that include sustainable strategies are the most hi...
Jaime Silos, deputy director of Forética, tells us where the focus of large investors is
Category: business, Sustainability, funds
02.06.21
Improve the relationship of trust with your customers through...
What's new in Salesforce in the Loyalty world?
Category: strategy, technology, Salesforce, data, loyalty
01.06.21
Improve the relationship of trust with your customers through...
Loyalty strategy in the current context
Category: Salesforce, data, technology, strategy, loyalty
15.04.21
Sustainability under the gaze of Behavioral Economics
How to offer the consumer mechanisms of action towards sustainable consumption
Category: BehavioralEconomics, consumer, Sustainability
18.03.21
Upstream Innovation in a nutshell
Category: sostenibilidad, packaging
08.03.21
Sustainability and technology: Salesforce Sustainability Clou...
The technology to reach the Sustainable Development Goals
Category: Salesforce, technology, Sustainability
08.03.21
Bankia case: Responsible Management, multiplying the positive...
Profitable and productive integration of social responsibility
Category: sostenibilidad, Banca
10.02.21
A new generation of advertising investment research
Idilia study case
Category: eCommerce, data, study
11.01.21
Sustainability in a pandemic context
Health gains weight within the most valued SDG
Category: Covid19, Sustainability, health
23.12.20
The Cocktail & Iberostar win the award for best customer expe...
We generated an innovative holiday booking process
Category: data, technology, consumer
22.12.20
Seeking the customer in the new normal
What do consumers really want?
Category: Ecommerce, Covid19, cookies, data, technology
17.12.20
Salesforce recognizes us as one of its Platinum Partners
Category: Salesforce, technology
09.12.20
Why switch to the Customer Data Platform?
Category: data, technology
02.12.20
The role of data in the insured customer experience
How we are going to use technology and data to optimize the relationship of the insured in this new
Category: Seguros, Tecnología, covid19
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23.11.20
November 2020: the second wave of digitalisation
From The Cocktail we have been trying to understand the impact of COVID on consumer attitudes and be
Category: eCommerce, covid19, digitalisation
22.11.20
We talked about customer experience and Salesforce with Rodri...
We talked about customer experience and Salesforce with Rodrigo Zapata, Sales and Customer Director
Category: eCommerce, Salesforce, technology
12.11.20
The ubiquitous shop: headless e-commerce
To respond to new consumer models, channels, devices...
Category: eCommerce, technology, consumer
04.11.20
The fragmentation of the Covid experience
From an analysis we generated 5 consumer profiles after the pandemic
Category: Covid-19, eCommerce, consumer
15.06.20
Covid-19 and de-escalation: a booming ecommerce and a direct ...
Digital channels are forced to grow more than ever and much more nimbly
Category: Ecommerce, Growth, Business
26.05.20
Covid-19 and the physical encounter with your customers
After confinement, the strategy at the point of sale is key to face the return
Category: Customer Journey, Covid-19, strategy
08.04.20
Brands in the time of Covid-19
In times of COVID-19, creatives communicate the ability of companies to adapt
Category: Retail, Brand, Covid19, Telco, banking, Insurance
12.02.20
From When&Where to The Cocktail: learning from each other for...
When & Where, the app that obtains your location and shares it in emergency situations
Category: brand, UX, design, strategy, feminism, technology
05.02.20
Real Estate: the challenges of digitisation in the housing ec...
The time has come for the Spanish real estate industry
Category: real estate, technology, business, digitalisation
01.01.20
Sustainability in a handful of inspiring books
Category: Sustainability, books